Which of the Following Is a Marketing Advantage of Strong

question 61

Multiple Choice

Which of the following is a marketing advantage of strong brands?

• A) no vulnerability to marketing crises
• B) more elastic consumer response to price increases
• C) guaranteed profits
• D) additional brand extension opportunities
• E) more inelastic consumer response to price decreases

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Definitions:

Locus of Control

A psychological concept that refers to people's beliefs about the extent of control they have over events in their lives.

Reinforcement Value for Good Health

The perceived benefits or rewards that individuals associate with engaging in health-promoting behaviors.

Aggressive Acts

Behaviors intended to harm or injure another being who is motivated to avoid such treatment.

Viewing Aggression

The act of observing or interpreting aggressive behavior in oneself or others.