Examlex
According to the BrandAsset® Valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?
Operational Definition
A clear, precise definition of a study variable in terms of the specific methods or procedures used to measure or identify it.
Independent Variable
In an experiment, the variable that is manipulated to test its effects on the dependent variable, to determine causality.
Convenience Sampling
A non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher.
Random Sampling
A technique used in research to select a sample in which each member of the population has an equal chance of being included.
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