According to BrandAsset^® Valuator Model, Declining Brands Show ________

question 140

Multiple Choice

According to BrandAsset^® Valuator model, declining brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) high relevance - appropriateness of brand's appeal - a lower level of energy and differentiation, and even lower knowledge
• C) high levels on energy, differentiation, relevance, knowledge, and esteem
• D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• E) high knowledge - evidence of past performance - a lower level of esteem, and even lower relevance, energy, and differentiation

---

Definitions:

Share Repurchase

A corporate action in which a company buys back its own shares from the marketplace, which can increase the value of remaining shares.

Retention Ratio

The proportion of net income that is retained in the business rather than paid out to shareholders, indicating the company's reinvestment rate.

Dividend Yield

A stock’s cash dividend divided by its current price.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.