Names That Become Synonymous with Product Categories Like Kleenex, Kitty

question 157

Multiple Choice

Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic.

• A) meaningful
• B) likable
• C) protectable
• D) transferable
• E) adaptable

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Definitions:

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something, often considered foundational for effective communication and relationships.

Organizational Transparency

The extent to which an organization openly shares information, policies, and decisions with its stakeholders, fostering trust and clarity.

Management

The process of planning, organizing, leading, and controlling resources to achieve specific goals within an organization.

Organizational Cultures

The shared values, beliefs, and practices that characterize an organization and influence its members' behaviors and attitudes.