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Describe the Meaning and Function of a Brand Audit

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Describe the meaning and function of a brand audit.


Definitions:

Brightness

The perception of how light or dark an object appears to the human eye.

Basilar Membrane

A structural element within the cochlea of the inner ear, critical in the process of sound perception and auditory signal transduction.

Hair Cells

Sensory receptors located within the inner ear that are essential for hearing and balance.

Gustation

Gustation is the sense of taste, a chemical sense controlled by taste buds in the mouth that interact with various substances.

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