A Parent Brand That Is Associated with Multiple Products Through

question 32

Multiple Choice

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

• A) category brand
• B) subbrand
• C) extension brand
• D) family brand
• E) line brand

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Definitions:

Long-Range Planning

The process of setting long-term objectives and determining the strategies to achieve these goals over an extended period.

Financial Budgets

Detailed plans that outline an organization's financial goals, revenues, and expenses over a specific period.

Sales Forecast

Predictive analysis of future sales based on historical data, trends, and market analysis.

Budget Committee

A group responsible for coordinating the preparation of the budget, reviewing and approving budget proposals, and monitoring financial performance.