Which of the Following Statements About Brand Mantras Is True

question 16

Multiple Choice

Which of the following statements about brand mantras is true?

• A) They guide only major decisions, they have no influence on mundane decisions.
• B) Their influence does not extend beyond tactical concerns.
• C) They must economically communicate what the brand is and avoid communicating what it is not.
• D) They can provide guidance about what ad campaigns to run and where and how to sell the brand.
• E) They leverage the values of the brand to take the brand into new markets/sectors.

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Definitions:

Motion

The change in position of an object with respect to time and its reference point.

Pupil

Adjustable opening that allows light into a camera eye.

Opening

Creating a gap or space, providing access or an entrance to something.

Center

Often used in various contexts to denote the middle point of something; in geometry, it refers to the point equidistant from all points on the circumference of a circle or surface of a sphere.