According to Ries and Trout, Cadbury Suffered from ________ When

question 160

Multiple Choice

According to Ries and Trout, Cadbury suffered from ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, and soups, apart from chocolates and candies.

• A) liquidity trap
• B) cognitive dissonance
• C) branding fallout
• D) cannibalization
• E) line-extension trap

Understand the role of Alternative Reality Games (ARGs) in interactive fiction and marketing.

Describe how games deliver branded messages through advergames.

Recognize different forms of brand placements within games.

Understand the concept of ARGs and their marketing implications without explicit brand identification.

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Definitions:

DMM V-DC Range

Relates to the voltage range in DC (Direct Current) that a Digital Multimeter can measure.

12-volt Chassis

A vehicle or machinery framework that operates on a 12-volt electrical system, common in most passenger cars and light equipment.

Voltage Loss

The reduction in electrical potential across a conductor as electrical current flows through it, due to the impedance of the conductor.

Starter Solenoid

An electromagnetic switch that engages the starter motor of an engine, turning it over to initiate combustion.