Examlex
Identify and define the traditional four Ps. Also identify the new four Ps and the reason for developing the new interpretation.
Psychoanalytic Theory
A theory developed by Freud that emphasizes unconscious psychological processes and contends that childhood experiences significantly influence adult personality.
Control of Behaviour
The regulation or direction of actions and conduct according to principles or a guiding method.
Unconscious
The part of the mind that contains thoughts, memories, and desires that are not within personal awareness but still influence behavior.
Personality
The blend of traits and attributes that create a person's unique personality.
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