The Three Criteria That Determine Whether a Brand Association Can

question 95

Multiple Choice

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

• A) comparability, authenticity, deliverability
• B) desirability, peculiarity, deliverability
• C) deviance, peculiarity, deformity
• D) desirability, deliverability, differentiability
• E) differentiability, authenticity, desirability

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Definitions:

Target Cells

Specific cells affected by hormones or other agents due to the presence of receptors pertinent to the substance in question.

Local Regulators

Prostaglandins (a group of local hormones), growth factors, cytokines, and other soluble molecules that act on nearby cells by paracrine regulation or act on the cells that produce them (autocrine regulation).

GABA

Gamma-aminobutyric acid, a neurotransmitter in the brain that inhibits nerve transmission, promoting calm and reducing neural activity.

Endocrine Glands

Organs in the body that secrete hormones directly into the bloodstream to regulate various bodily functions.