Consumers Might Not Consider a Hand Sanitizer Truly a Hand

question 104

Multiple Choice

Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

• A) competitive points-of-difference
• B) competitive points-of-parity
• C) category points-of-difference
• D) category points-of-parity
• E) conceptual points-of-parity

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Definitions:

Planned Obsolescence

A strategy where products are designed with a limited useful life or undergo frequent changes, compelling consumers to purchase new products more often.

Pricing Strategy

The approach a company takes to setting the price of its products or services, based on costs, market demand, competitor pricing, and other factors.

Estimating Costs

The process of predicting the financial resources required to complete a project, production, or any business activity.

Estimating Demand

The process of forecasting the amount of product or service that consumers will be willing to buy at various prices during a specified period.