As a Marketing Manager, Which of the Following Would Be

question 20

Multiple Choice

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

• A) to point out competitors' points-of-difference
• B) to emphasize competitors' points-of-difference
• C) to rationalize competitors' perceived points-of-difference
• D) to globalize competitors' perceived points-of-difference
• E) to negate competitors' perceived points-of-difference

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Definitions:

Autism

A developmental disorder characterized by difficulties with social interaction and communication, and by restricted and repetitive behavior, interests, or activities.

Cyclothymic

Relating to or characterized by cyclothymia, a mood disorder with alternating periods of mild depression and hypomania.

Circle

A simple closed shape consisting of all points in a plane that are at a given distance from a given center point.

Cognitive-behavioral Therapy

A short-term, goal-oriented psychotherapy that takes a hands-on, practical approach to problem-solving by modifying dysfunctional emotions, behaviors, and thoughts.