The Traditional "Marketing-Mix" Concept and the Notion of the "Four

question 133

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

• A) Personalized marketing
• B) Mass customization
• C) Globalized marketing
• D) Relationship marketing
• E) Integrated marketing

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Definitions:

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or offer a service at a lower cost per unit than the cost at which any other entity produces that good or offers that service.

Production

The process of creating goods and services by combining labor, materials, and technology.

Kegs

Large barrels used to store and transport liquids, especially alcoholic beverages such as beer.

Pizzas

A popular dish made from yeasted flatbread typically topped with tomato sauce, cheese, and various toppings and then baked.