A Brand Mantra Should Be ________

question 77

Multiple Choice

A brand mantra should be ________.

• A) original, ambiguous, and straightforward
• B) unique, complex, and inspirational
• C) communicative, simple, and inspirational
• D) competitive, sensitive, and simple
• E) unique, sensitive, and explanatory

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Definitions:

Consumer Products

Goods sold directly to the consumer for personal, family, or household use, as opposed to products intended for industrial or commercial use.

Continuous Process

A production process that operates continuously without interruption, commonly employed in manufacturing and chemical industries to produce goods or substances.

Sampling Error

The error that occurs when the sample selected is not perfectly representative of the whole population, leading to inaccuracies in results.

Alpha and Beta

terms used in statistics where alpha typically represents the level of significance, and beta represents the probability of Type II error in hypothesis testing.