Brand Mantras Typically Are Designed to Capture the Brand's Points-Of-________

question 115

Multiple Choice

Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.

• A) conflict
• B) parity
• C) inflection
• D) difference
• E) presence

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Definitions:

Southern School

A term that can refer to various movements or schools in different disciplines, often implying a regional distinction or specific characteristics that differentiate it from northern counterparts.

Marco Polo

An Italian merchant, explorer, and writer who traveled through Asia along the Silk Road to China, where he spent over two decades in the 13th century.

Yuan Dynasty

The dynasty established by Kublai Khan in China that ruled from 1271 to 1368, characterized by significant cultural contributions and the integration of Mongol and Chinese elements.

Zhu Yuanzhong

Also known as Hongwu Emperor, founder of the Ming Dynasty in China, ruling from 1368 to 1398, noted for his successful expelling of the Mongols and significant agricultural, military, and administrative reforms.