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For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on points-of-________.
Molecular Bromine
A diatomic molecule, Br2, consisting of two bromine atoms, widely used in synthesis and in various industrial applications.
Lewis Acid
A chemical species that accepts an electron pair from a Lewis base to form a Lewis adduct, often involved in catalysis and various chemical reactions.
Base
Substances that accept protons according to the Brønsted-Lowry definition or donate electrons according to the Lewis definition, often part of chemical reactions as reactants.
IR Spectroscopy
A technique used to identify molecular vibrations by measuring the absorption of infrared radiation, useful in determining molecular structure.
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