Points-Of-Parity Are Attributes or Benefits Consumers Strongly Associate with a Brand

question 67

True/False

Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand.

---

Definitions:

Infant's Sex

The biological sexual classification of an infant, typically determined at birth based on physical anatomy.

Fear

An unpleasant emotion caused by the threat of danger, pain, or harm.

Barrie Thorne

A sociologist known for her contributions to gender studies, sociology of childhood, and feminist methodology.

Constructing Gender Roles

The process by which society and culture create and enforce expectations and behaviors deemed appropriate for individuals based on their perceived sex.