A Good Positioning Should Contain Points-Of-Difference and Points-Of-Parity That Have

question 130

True/False

A good positioning should contain points-of-difference and points-of-parity that have rational but not emotional components.

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Definitions:

Dual Distribution

Dual distribution refers to a marketing strategy where a firm reaches its customers through two or more different types of distribution channels.

Merchandise

Products or goods that are bought, sold, or traded, often within the retail industry, to satisfy consumer needs and wants.

Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including physical distribution and marketing channels.

Pricing

The process of determining the value at which a product or service will be sold to consumers.