Tide Laundry Detergent Maintains the Same Market Share It Had

question 139

Essay

Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. What does this mean?

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Definitions:

Immaterial Segment

A segment or division of a business that does not have a significant impact on the company's financial statements due to its relatively small size or contribution.

75% Rule

A regulatory or policy guideline stipulating that a certain action, benefit, or permission applies only if a specified 75% threshold is met or exceeded.

Disclosed

Made known or revealed, often in reference to information that was previously confidential or not publicly available.

Operating Segments

Components of an enterprise that engage in business activities from which they may earn revenues and incur expenses, including revenues and expenses related to transactions with other components of the same enterprise.