How Can Coffee Shop Chain Belling Convey Its Category Membership

question 35

Essay

How can coffee shop chain Belling convey its category membership? List the methods it can use to achieve this.

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Definitions:

Conditioned Stimulus

An initially neutral stimulus that, after being linked with an unconditioned stimulus, starts to produce a conditioned response.

Conditioned Response

A conditioned response is an automatic reaction established by learning to an initially neutral stimulus after being repeatedly paired with an unconditioned stimulus that triggers an automatic response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Drug Tolerance

The reduced effectiveness of a drug as a result of the repeated use of the drug.