Chipotle Engages Customers Through Facebook, Twitter, and Other Social Media

question 36

Multiple Choice

Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media.

• A) owned
• B) earned
• C) paid
• D) service
• E) marketing

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Definitions:

Canadian Labor Movement

The collective organization of working people in Canada aimed at improving workers' rights, wages, and working conditions through collective bargaining and political action.

Labor-Management Partnerships

Collaborations between employers and labor unions aimed at improving organizational performance, working conditions, and labor relations.

Unions

Organizations formed by workers to promote their rights, achieve common goals, and protect their interests.

Nonunion Committees

Groups or committees within a workplace that operate independently of traditional labor unions to represent employees' interests.