Which of the New Four Ps Encompasses the Old Four

question 101

Multiple Choice

Which of the new four Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

• A) programs
• B) processes
• C) promotion
• D) people
• E) performance

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Definitions:

Long-Lived Asset

Assets that are expected to provide economic benefits to a company for a period longer than one year, such as buildings, machinery, and equipment.

Loss Account

A financial record that tracks the net losses of a company, often showcasing expenses that exceed revenues in a specific period.

Tangible Asset

A physical asset that can be touched and has intrinsic value, such as machinery, buildings, and land.

Copyright

A form of intellectual property law that grants the creator of an original work exclusive rights to its use and distribution, typically for a limited time.