Define Internal Marketing and Its Role in the Company

question 2

Essay

Define internal marketing and its role in the company. Outline how various departments within the company can demonstrate a customer focus.

---

Definitions:

Communication Patterns

The ways in which information is transmitted and received within a given context, often focusing on interpersonal and organizational communications.

Instrumental Objectives

Goals that are pursued as means to an end, serving as tools or mechanisms to achieve something else.

Member Affective Needs

The emotional and psychological requirements or preferences of members within a group or organization.

Cohesion

The force that holds a group of people together, ensuring unity and solidarity.