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________ are devices that can be trademarked and serve to identify and differentiate the brand.
Q2: Companies that fear a shortage of key
Q21: The decision as to how to brand
Q26: _ marketing is based on the development,
Q59: Which of the following "building block levels"
Q64: A distribution channel includes distributors, wholesalers, retailers,
Q81: If consumers can easily recall and recognize
Q104: A brand community can be a constant
Q110: Randall Ringer and Michael Thibodeau see narrative
Q137: _ are products such as Kiehl's skin
Q148: Brand equity arises from unanimity in consumer