Brand Equity Can Be Built by ________, Which Create(s)equity by Linking

question 25

Multiple Choice

Brand equity can be built by ________, which create(s) equity by linking the brand to other information in memory that conveys meaning to customers.

• A) internal marketing
• B) brand transferability
• C) secondary associations
• D) customer alignment
• E) brand auditing

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Definitions:

Psychology Course

An academic unit or program that studies the mind, behavior, and the underlying psychological processes, often covering topics such as cognition, emotion, and social interaction.

Rodents

Rodents are mammals characterized by a single pair of continuously growing incisors in both the upper and lower jaws, commonly including rats, mice, squirrels, and hamsters.

Primates

An order of mammals that includes humans, monkeys, and apes, characterized by large brains, opposable thumbs, and complex social behaviors.

Birds

Warm-blooded vertebrates of the class Aves, characterized by feathers, beaks, and laying eggs.