When a Firm Uses an Established Brand to Introduce a New

question 127

Multiple Choice

When a firm uses an established brand to introduce a new product, it is called a ________.

• A) brand harmonization
• B) brand valuation
• C) brand extension
• D) brand positioning
• E) brand parity

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Definitions:

Unconscious Parts

Elements of the mind that are not within conscious awareness but influence judgments, feelings, or behavior.

Hypervigilance

An enhanced state of sensory sensitivity accompanied by an exaggerated intensity of behaviors whose purpose is to detect threats.

Dissociation

A mental process that causes a lack of connection in a person's thoughts, memory, and sense of identity.

Anhedonia

A lack of ability to find joy in activities usually considered pleasurable.