Mark Feels That Shell Delivers on Its Promises to Supply

question 20

Multiple Choice

Mark feels that Shell delivers on its promises to supply the best petrol possible to the public.His experiences with Shell have always been good resulting in positive brand contact.Mark is most likely experiencing ________.

• A)brand alliance
• B)brand essence
• C)brand harmonization
• D)brand parity
• E)brand bonding

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Definitions:

Coordination

The act of organizing or aligning elements in a system or process to work together efficiently towards a common goal.

Literate Workforce

A population of workers proficient in reading and writing, often tied to improved productivity and economic outcomes for a country.

Printing Press

A mechanical device for applying pressure to an inked surface resting upon a print medium, thereby transferring the ink, historically crucial in the development and spread of literature and education.

Capitalism

An economic system based on private ownership of the means of production and the creation of goods and services for profit.