The Hallmark of an Optimal Brand Portfolio Is ________

question 51

Multiple Choice

The hallmark of an optimal brand portfolio is ________.

• A) the ability of each brand to maximize equity in combination with all the other brands in it
• B) the ability of each brand to maximize its individual equity in isolation
• C) maximum brand overlap
• D) the eventual reduction of brand differentiation to create a unified brand appearance
• E) maximum internal competition within the firm

---

Definitions:

Dependence Perspective

A viewpoint focusing on how entities rely on each other, often highlighting power imbalances and interdependencies.

Dependence Perspective

A viewpoint that emphasizes the reliance of individuals or entities on external factors or supports for functioning or survival.

Position Power

Refers to the authority and influence conferred by a person's role or position within an organization, enabling them to impact decisions and actions.

Disruptive Politics

Political actions or policies that significantly change the status quo, often leading to shifts in power structures or social norms.