Starbucks Introduced Ice Creams in the Same Flavors as the Frappucinos

question 105

Multiple Choice

Starbucks introduced ice creams in the same flavors as the Frappucinos it sold in its coffee shops.This is an example of ________.

• A)brand dilution
• B)cobranding
• C)brand variants
• D)category extension
• E)brand harmonization

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Definitions:

Personal Traits

Characteristics or qualities that define an individual's personality and behavior.

Moral Leadership

A style of leadership that is based on ethical principles and values, aiming to influence others through moral authority.

Capabilities

The skills, expertise, and resources that an organization or individual has, which enable them to achieve their objectives and perform activities.

Emotional Intelligence

The ability to recognize, understand, and manage one's own emotions and those of others, which is crucial for effective interpersonal relations and leadership.