Consumers May Evaluate Identical Products Differently Depending on How They

question 13

True/False

Consumers may evaluate identical products differently depending on how they are branded.

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Definitions:

Interaction

In statistics, it refers to a situation where the effect of one variable on an outcome is changed by the level of another variable.

Null Hypotheses

The hypothesis that there is no effect or no difference, and any observed difference is due to sampling or experimental error.

Two-way ANOVA

An approach in statistical analysis used to determine the impact of two nominal variables on a continuous variable they predict.

Interaction Effect

In statistical analysis, it refers to a situation where the effect of one independent variable on a dependent variable depends on the level of another independent variable.