Examlex
A firm's branding strategy is also called the brand architecture.
Symbols
Marks or signs used to represent an idea, object, or relationship.
Beliefs
The convictions or acceptances that something exists or is true, especially without proof.
Attitudes
A settled way of thinking or feeling about something, typically reflected in a person's behavior.
Diverse Workforce
A workforce that includes employees from a variety of backgrounds, including different races, ethnicities, genders, ages, religions, disabilities, and sexual orientations.
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Q140: Brand equity has four components-energized differentiation, relevance,