Customer Lifetime Value Is Affected by Revenue and by the Costs

question 112

True/False

Customer lifetime value is affected by revenue and by the costs of customer acquisition, retention, and cross-selling.

---

Definitions:

Dissociative Fugue

A psychological state in which a person loses awareness of their identity or other important autobiographical information and also engages in unexpected travel.

Schizophrenic Disorder

A chronic mental health disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Seligman's Preparedness

The theory suggesting that organisms are evolutionarily predisposed to learn certain types of associations more easily than others, contributing to phobias and fears.

Elevator Phobia

An intense fear or anxiety triggered by the thought of riding in an elevator, often leading to avoidance of elevator use.