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What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.
Win-Win
A negotiation or conflict resolution outcome where all parties benefit or achieve their objectives.
Collectivist Cultures
Societies or groups where people emphasize collective goals, community cohesion, and interdependence among its members over individual pursuits.
Direct Communication
A style of communication that is straightforward and transparent, with messages conveyed clearly and directly to avoid misunderstandings.
Work Ethic
A set of values based on the importance of doing work and reflected in a commitment to hard work and diligence.
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