When Nike Attempts to Get Close to Its Customers at the Local

question 138

Multiple Choice

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

• A) differentiated marketing
• B) affiliate marketing
• C) guerrilla marketing
• D) affinity marketing
• E) grassroots marketing

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Definitions:

Behavioural Decision Model

Decision-making with limited information and bounded rationality.

Rational

Based on or in accordance with reason or logic; a way of thinking or decision-making that is logical and based on facts and evidence.

Available Information

Refers to data or knowledge that can be accessed by individuals or systems at a given time.

Optimizing Decision

A decision that chooses the alternative giving the absolute best solution to a problem.