If a Marketing Manager Segments the Market into Culture-Oriented, Sports-Oriented

question 2

Multiple Choice

If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.

• A) loyalty status
• B) behavioral occasions
• C) user status
• D) psychographic lifestyle
• E) readiness stage

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Definitions:

Chairperson

The leader or presiding officer of a meeting, organization, committee, or board.

Business Communication

The sharing of information between people within an organization and with those outside it, conducted for the commercial benefit of the organization.

Memo

A written communication, usually brief and formal, used to convey information or instructions within an organization.

Gathering

The action of bringing together people or collecting things.