Examlex
Joe and Emily have just divorced.Which of the following demographic segmentation sub-segment formats might be used by marketers to reach Joe and Emily?
Self-Concept
Sense of self; descriptive and evaluative mental picture of one’s abilities and traits.
Generative Adults
Adults who are capable of generating, creating, or producing something, often used in the context of psychological development.
Generativity Scripts
Patterns or frameworks that guide the generative process, often referring to the creation and maintenance of positive contributions to future generations.
Gender Roles
Behaviors, interests, attitudes, skills, and traits that a culture considers appropriate for each sex; differ for males and females.
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