A Marketer Is Interested in Segmenting a Business Market on ________

question 114

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from basic physiological needs to self-actualization.

Motivated

Having a strong desire or willingness to act and achieve goals, driven by internal or external factors.

Extrinsic Rewards

Are provided by someone else.

Externally Administered

Managed or controlled by an outside entity or organization, rather than by the internal staff or resources of the primary organization.