According to the VALS Segmentation System,________ Are Considered to Be

question 27

Multiple Choice

According to the VALS segmentation system,________ are considered to be elderly,passive people who are concerned about change and are loyal to their favorite brands.

• A)believers
• B)strivers
• C)makers
• D)strugglers
• E)experiencers

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Definitions:

Easy Entry And Exit

A characteristic of competitive markets where firms can freely enter or leave the market with minimal barriers, ensuring competitive prices and efficiency.

Relatively Easy Entry

Characterizes markets where new competitors can join with minimal barriers, such as low startup costs or regulatory hurdles.

Similar Products

Products that serve the same or similar purposes and can be used interchangeably by consumers.

Large Number

A vague term often referring to a quantity much larger than what is typically encountered in everyday life.