A Marketer Interested in Segmenting a Business Market Based on ________

question 64

Multiple Choice

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

---

Definitions:

First Elected Assembly

Refers to the "House of Burgesses," the first assembly of elected representatives of English colonists in North America, established in Virginia in 1619.

Colonial America

The period of history when the European powers (primarily Britain, Spain, and France) established colonies on the American continent, from the late 15th century to the early 18th century.

Colony

A territory under the immediate political control of a state, distinct from the home territory of the sovereign.

Native American Leader

An individual from among the Indigenous peoples of the Americas who holds or has held a position of authority and influence within their community or tribe, often involved in political, spiritual, or military roles.