Even When the Target Market Is Described in __________ Terms

question 53

Multiple Choice

Even when the target market is described in __________ terms (say,a personality type) ,the link back to demographic characteristics is needed to estimate the size of the market and the media that should be used to reach it efficiently.

• A)non-demographic
• B)non-geographic
• C)non-behavioral
• D)non-psychographic
• E)demographic

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Definitions:

Unmyelinated Neurons

Unmyelinated neurons are nerve cells that lack a myelin sheath around their axon, resulting in slower transmission of nerve impulses compared to myelinated neurons.

A-Delta Fibres

Fast-conducting nerve fibers involved in the transmission of pain and temperature sensations.

Supertaster

An individual with a heightened sensitivity to the tastes of foods, especially bitter and sweet, due to a higher density of taste buds.

Sweet and Bitter Tastes

Basic taste sensations that enable organisms to evaluate the nutritional value of foods, with sweet generally indicating energy-rich sources and bitter indicating potentially harmful substances.