A Segment Should Be the Largest Possible ___________ Group Worth

question 101

Multiple Choice

A segment should be the largest possible ___________ group worth going after with a tailored marketing program.

• A)homogeneous
• B)heterogeneous
• C)diffused
• D)clustered
• E)scattered

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Definitions:

W. E. B. DuBois

An influential African-American sociologist, historian, and civil rights activist known for his work on racial inequality.

Founding Member

An original member of an organization, often recognized for their significant contributions to its creation.

Theoretical Syntheses

The integration of various theories or ideas into a coherent and comprehensive framework or model.

Sociological Theories

These are systematic ideas that attempt to explain how societies operate, evolve, and the interactions between different societal components.