According to the VALS Segmentation Framework, Consumers Primarily Motivated by Ideals

question 118

Multiple Choice

According to the VALS segmentation framework, consumers primarily motivated by ideals are guided by ________.

• A) knowledge
• B) social activity
• C) products that demonstrate success to their peers
• D) variety
• E) risk

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Definitions:

Security Market Line

A representation in the capital asset pricing model (CAPM) showing the relationship between expected return and systematic risk.

Risk Premium

The extra return expected by an investor for holding a risky asset instead of a risk-free asset.

Expected Return

The average return an investor anticipates on an investment which is uncertain, based on the probable returns.