________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way

question 80

Multiple Choice

________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.

• A) Consumptionism
• B) Viral marketing
• C) Virtual marketing
• D) Regionalization
• E) Customerization

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Definitions:

Bar Code Scanning

The use of optical scanners to read printed bar codes on items and translate them into digital information.

RFID Technologies

Stands for Radio-Frequency Identification, a technology that uses electromagnetic fields to automatically identify and track tags attached to objects.

Political Decision Making

The process of decision-making that is influenced by political factors or considerations, often found within government, but also in organizations.

Self-Serving Tactics

Behaviors or strategies individuals use to promote their own interests or benefit themselves, often at the expense of others.