With Respect to Loyalty Status, If a Consumer Is Loyal

question 43

True/False

With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.

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Definitions:

Age Discrimination in Employment Act

A U.S. federal law that aims to protect job applicants and employees 40 years of age and older from discrimination based on age in hiring, promotion, discharge, compensation, or terms, conditions, or privileges of employment.

Bona Fide Seniority System

A bona fide seniority system is a legal mechanism within an organization that allows for employee benefits and opportunities based on the length of service, accepted as legitimate if it is not intended to discriminate.

Defense

denotes the reasons, facts, or legal arguments presented by a party in a legal proceeding to counter a claim or accusation made against them.

Equal Pay Act

A U.S. law aimed at abolishing wage disparity based on sex by ensuring equal pay for equal work.