Examlex
To be useful, market segments must be measurable.
Componential Intelligence
A facet of Robert Sternberg's Triarchic Theory of Intelligence that involves analytical problem-solving abilities, including the capacity to evaluate, analyze, and solve abstract problems.
Cognitive Dissonance
A state of tension that occurs when a person simultaneously holds two cognitions that are psychologically inconsistent or when a person’s belief is incongruent with his or her behavior.
Draftee
An individual who has been selected or conscripted for military service, often through a formal process.
Smoker
An individual who engages in the act of inhaling and exhaling the smoke of tobacco or a similar substance.
Q12: Linda was buying all her groceries from
Q17: It's often easier to re-attract ex-customers than
Q31: Believers favor stylish products that emulate the
Q34: Consumers often have many needs that are
Q39: Companies that use multiple sources often cite
Q81: In buying alliances, participants offer to trade
Q110: There are several major segmentation variables that
Q133: The ultimate outcome of relationship marketing is
Q137: _ are data that were collected for
Q147: The means of differentiation that are often