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There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.
High-Wage Workers
Employees who receive compensation significantly above the average for their profession or region.
Colonialism
The strategy or method involving gaining complete or partial political dominion over another nation, colonizing it with settlers, and utilizing it for economic gain.
Racist Belief
A prejudiced perspective that ascribes certain characteristics, values, or roles to individuals or groups solely based on their race.
Natives
Indigenous peoples or original inhabitants of a region, prior to colonization or the establishment of national borders.
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