Explain the Five Roles in a Buying Decision: Initiator,influencer,decider,buyer,and

question 7

Essay

Explain the five roles in a buying decision: initiator,influencer,decider,buyer,and
user.

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Definitions:

Undifferentiated Selling

A marketing strategy in which a company markets its products or services to a broad audience without any customization or segmentation.

Stimulus-response Presentation

A sales technique based on the psychological principle that a specific stimulus will elicit a predictable response, used to guide potential customers towards a desired action.

Pre-call Preparation

The process of gathering relevant information and planning strategies before making a sales call or meeting a client.

Sales Territories

Designated geographic areas or customer groups assigned to a salesperson or team for the purpose of selling and customer management.