In the ________ Method for Assessing Customer Value,customers Are Asked

question 57

Multiple Choice

In the ________ method for assessing customer value,customers are asked to rate the importance of different attributes and their suppliers' performance on these attributes.

• A)internal engineering assessment
• B)importance ratings
• C)field value-in-use assessment
• D)benchmarking
• E)conjoint analysis

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Definitions:

Cave Drawings

Prehistoric images or symbols found on cave walls created by early humans as a form of expression or communication.

Verbal

Relates to words and the use of speech in communication.

Matched-Guise Technique

Research methodology to measure people’s attitudes towards a speaker based solely on speech style.

Bogus Pipeline Technique

A measurement technique that leads people to believe that a ‘lie detector’ can monitor their emotional responses, thus measuring their true attitudes.