Consumers Who Are Highly Sensitive to How Others See Them

question 84

Multiple Choice

Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.

• A) change agents
• B) self motivators
• C) self monitors
• D) self adapters
• E) opinion leaders

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Definitions:

Persuasion

The action or process of convincing someone to believe or do something through reasoning or the use of symbols.

Hard Influence Tactics

Strategies that exert overt pressure or use power to persuade others to comply or agree.

Ingratiation

A psychological technique where an individual attempts to become more attractive or likable to their target, through flattery or other means.

Exchange

The process of trading goods, services, or ideas between parties, often pivotal in business operations and social interactions.