An Opinion Leader Is the Person in Informal, Product-Related Communications

question 150

Essay

An opinion leader is the person in informal, product-related communications who offers advice or information about a specific product or product category, such as which of several brands is best or how a particular product may be used. According to the text, how do marketers try to reach opinion leaders?

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Definitions:

Imprisonment

The act of confining someone in a prison as a legal punishment for a crime committed.

Community Service

Voluntary work intended to help people in a particular area, enhancing community environments and benefiting individuals or groups within the society.

Incapacitation

A term often used in criminal justice to refer to the prevention of future crimes by removing the ability of the offender to commit them, typically through imprisonment.

Criminals Imprisoned

Individuals who have been legally convicted of criminal activities and are serving their sentences in prison facilities.